We wanted our Company Logo to fit the conventions of a psychological thriller. For this reason we decided to use the colours of white and black. When designing our logo, we originally had a white background with black writing. However, we chose to switch the colours to a black background and white font as we felt that this makes the logo fit the convention better. We chose the word ‘Vexation’ after a discussion with our target audience showed that the word made them feel uncomfortable. We also felt that the word correlated to the title of our opening. For this reason we wanted the word to stand out, this is why we chose a scratched out, disorientating font. we wanted this word to fit its meaning in making the viewer’s uncomfortable.